top of page

Sanganai/Hlanganani Expo key in marketing Gonarezhou


Lowveld Wanderer directors Sam Magwai and Ray Sandwith exhibit at Sanganai/Hlanganani Expo

Sanganai/Hlanganani World Tourism Expo which was held from September 27 to October 01 this year has been hailed as a key platform to market Gonarezhou National Park which found the south east Lowveld of Zimbabwe, a tourism operator has said.

Organised by Zimbabwe Tourism Authority, the expo is held annually in September at Zimbabwe International Trade Fair Grounds in the country’s second largest city, Bulawayo. It showcases a variety of Africa’s tourism products and promotes travel between local and international business visitors.

This year’s edition which happened to be the tenth had 224 exhibitors who included Chiredzi’s rising tourism operator, The Lowveld Wanderer. The Lowveld company offers photographic tourism and walking trails inside Gonarezhou National Park.

According to the managing director for the Lowveld Wanderer, Mr Sam Magwai, Sanganai/Hlanganani exposed the park to the world. Said Mr Magwai: “Gonarezhou is less known despite it being Zimbabwe’s second largest national reserve.”

Mr Magwai urged other operator not to under estimated the effectiveness of Sanganai Hlanganani in marketing tourism. “Exhibitors used clever and effective media to promote business. We have gained a lot by our participation at the expo,” he added.

Operations director for the Lowveld Wanderer Mr Ray Sandwith values the networking which the expo facilitated. Said Mr Sandwith: “A lot of visitors and exhibitors now know what it means to make a holiday in Gonarezhou. We are working on synergies.

“We believe that Gonarezhou National Park will be the future tourist destination of choice in Zimbabwe and that Sanganai Hlanganani World Tourism Expo keeps on exposing the south eastern Lowveld of the country,” he concluded.

RECENT POSTS:
SEARCH BY TAGS:
No tags yet.
bottom of page